The Benefits of Regular Donor Engagement

Donor engagement is key to building lasting relationships with supporters of your nonprofit organization. By keeping donors engaged, you can ensure that they remain loyal and continue to contribute to your cause. But what are the benefits of regular donor engagement, and how can you keep donors engaged?

First, regular donor engagement helps to build trust. When donors feel like they are part of your organization, they are more likely to trust your cause and support it long-term. Donor engagement can also lead to increased donations. By keeping donors engaged, you can ensure that they are aware of your fundraising efforts and are more likely to contribute.

So, how can you keep donors engaged? One way is to send regular updates on your organization's activities and accomplishments. You can also use social media to keep donors engaged, by sharing photos and stories of the impact your organization is making. You can offer opportunities for donors to get involved, such as volunteering or attending events.

But a new and super-effective way is by allowing your members to engage with each other by sending birthday wishes with WishWell. Your donors can add their name to each other's birthday card for a small donation to your charity, and you can strengthen your community while raising donations!

By keeping donors engaged, you can ensure that they remain loyal and committed to your cause, which is key to the long-term success of your nonprofit organization.

Reach out today to learn how WishWell by OneGift can help you drive donor engagement for your community or organization!