Downloadable white paper: WishWell White Paper
Along with a fully automated fundraising program, WishWell provides a fully automated Donor Marketing Program (DMP) that educates your donors about your new fundraising mechanism, so that they will start using it as soon as possible. The program includes emails directly to the donors that you imported into the system, as well as templated social media posts that you can edit as you like to help promote WishWell to your broader community. Donors that self-register after WishWell is enabled will get the same series of educational emails after registering as well. New donors take only 2 minutes to register their account with WishWell!
Along with the initial stream of emails, we'll send an email to all of your members/donors and you on a quarterly basis to let them know how much was donated last quarter (by them individually, and the entire community) and to encourage them to keep giving and to share WishWell with others in the community that haven't engaged with it yet.
You are more than welcome to promote WishWell above and beyond the what the DMP does, but it is not necessary to achieve an increase in your donations.
Below is the list of emails that you and your donors will get, so you know what is included.
Quarterly and Annual Reports and Updates
We also send quarterly and annual reports to update you and your members and to promote further engagement. Below are some example messages:
Annual Reports
For WishWell Admins
Subject: 🎁😊 Here's your WishWell Annual Report for 2023.
Email:
PAP Corps,
Here is your WishWell annual report for last year.
Donations last year: $302,425
Lifetime donations: $1,437,769
We've sent a similar report to all of your members to help keep them engaged and promoting your WishWell fundraiser. We recommend that you share these results on social to continue promoting WishWell. Here's a draft post you can borrow:
Draft Social Media Post
WHAT A GREAT YEAR!! Our WishWell fundraiser has raised $1,437,769 to date, with $302,425 coming last year alone! Get involved and learn more at wishwell.ai/wishwell. And stay tuned for more updates! #WishWellImpact"
Happy Giving!
Your WishWell Team!
For your donors
Subject: 🎁😊 Here's your WishWell Annual Report for 2023.
Email:
Zara,
We noticed that you didn't make any wishes last year, and wanted to check in to see if we can help you to engage with WishWell more in the future.
It takes less than 5 minutes to make your wishes, and you only need to donate $1 per wish. WishWell is a great way to support Test Chapter while also wishing your fellow community-members well.
We really hope you'll consider participating in next year's fundraiser. Please do let us know if you have any questions or concerns.
Also, make sure to checkout wishwell.ai/wishwell for more information on the program.
Happy Giving!
Your PAP Corps team
Quarterly Reports
For WishWell Admins
Subject: 
Here's your WishWell Quarterly Report for Q3, 2023
Email:
Save The Children,
Here is your WishWell quarterly report for Quarter Q2.
Donations last period: $500,231
Lifetime donations: $10,345,120
We've sent a similar report to all of your members to help keep them engaged and sharing your WishWell fundraiser. We definitely recommend that you share these results on social to continue promoting WishWell. Here's a draft post you can borrow:
Draft Social Media Post:
🎉 NUMBERS ARE IN!! Our WishWell fundraiser has raised $10,345,120 to date, with $500,231coming last quarter alone! Get involved and learn more at: http://wishwell.ai/savethechildren. Stay tuned for more updates! #WishWellImpact
Happy Giving!
Your WishWell Team
Learn more about WishWell and OneGift: https://www.onegift.ai
For your donors
Subject: Here's your WishWell Quarterly Report for Q3, 2023
Email:
Jessica,
Here is your WishWell quarterly report for Quarter 2.
Your donations last quarter: $34
Your lifetime donations: $532
Total Habitat For Humanity wishes last quarter: $323,154
Lifetime Habitat for Humanity donations: $7,321,567
Help us spread the word and share your experience with WishWell on social to help Habitat For Humanity raise even more donations! Here's a draft post you can borrow:
Draft Social Media Post:
🎉 NUMBERS ARE IN!! The WishWell fundraiser has raised $7,321,567 to date, with $323,154 coming last quarter alone! I love giving with WishWell, and I hope more will get involved! You can learn more and register at: http://wishwell.ai/[MakeAWishURL]. #WishWellImpact
Happy Giving!
Your Habitat For Humanity Team!
Learn more about WishWell and OneGift: https://www.onegift.ai
What happens next:
- The members that you imported will be enrolled in our Donor Marketing Program that will send them an email notifying them of the program as well as a string of messages to encourage them to use WishWell. Learn more about the Donor Marketing Program (DMP) by clicking here.
- You should share the custom URL to members that you haven't imported, so that they can register (process takes your donors 60 seconds, and you can get your URL by pressing the clipboard button in the Settings → Organization Tab:
- In March (quarter 2), June(quarter 3), September(quarter 4), and December(quarter 1), donors will get a series of 3 emails reminding them to make their wishes by the end of the month for the subsequent quarter.
- Donors make wishes: How to make wishes with WishWell. WishWell transfers you your donations less our 5% platform fee and merchant fees (~4%) on a weekly basis along with a donations report via email (.csv format).
- WishWell sends a birthday card with a list of well-wishers to all of your members on their respective birthday (more events coming!).
- You love WishWell so much that you tell all of your friends and colleagues about us, earning a massive referral fee
