Donor Marketing Program (DMP)

Along with a fully automated fundraising program, WishWell provides a fully automated Donor Marketing Program (DMP) that educates your donors about your new fundraising mechanism, so that they will start using it as soon as possible. The program includes emails directly to the donors that you imported into the system, as well as templated social media posts that you can edit as you like to help promote WishWell to your broader community. Donors that self-register after WishWell is enabled will get the same series of educational emails after registering as well. New donors take only 2 minutes to register their account with WishWell!

Along with the initial stream of emails, we'll send an email to all of your members/donors and you on a quarterly basis to let them know how much was donated last quarter (by them individually, and the entire community) and to encourage them to keep giving and to share WishWell with others in the community that haven't engaged with it yet.

You are more than welcome to promote WishWell above and beyond the what the DMP does, but it is not necessary to achieve an increase in your donations.

Below is the list of emails that you and your donors will get, so you know what is included. 

Quarterly and Annual Reports and Updates

We also send quarterly and annual reports to update you and your members and to promote further engagement. Below are some example messages: 

Annual Reports

Quarterly Reports

What happens next: 

1. The members that you imported will be enrolled in our Donor Marketing Program that will send them an email notifying them of the program as well as a string of messages to encourage them to use WishWell. Learn more about the Donor Marketing Program (DMP) by clicking here.
2. You should share the custom URL to members that you haven't imported, so that they can register (process takes your donors 60 seconds, and you can get your URL by pressing the clipboard button in the Settings → Organization Tab: 
3. In March (quarter 2), June(quarter 3), September(quarter 4), and December(quarter 1), donors will get a series of 3 emails reminding them to make their wishes by the end of the month for the subsequent quarter.
4. Donors make wishes: How to make wishes with WishWell. WishWell transfers you your donations less our 5% platform fee and merchant fees (~4%) on a weekly basis along with a donations report via email (.csv format).
5. WishWell sends a birthday card with a list of well-wishers to all of your members on their respective birthday (more events coming!).
6. You love WishWell so much that you tell all of your friends and colleagues about us, earning a massive referral fee